As Founder and Chairman of the Board of Prime Healthcare Services, Prem Reddy, MD, has built his career on helping ailing hospitals turn around and get healthy so they can care for patients and be there for their communities. He is regarded as someone who routinely goes beyond the call of duty and always displays compassionate and supportive leadership.
Among his proudest accomplishments is the establishment nearly two decades ago of Desert Valley Hospital (DVH), located in the fast growing High Desert region of Southern California. The flagship facility of the rapidly expanding Prime Healthcare System exemplifies all of the positive elements of the Prime hospital model as demonstrated by its consistent ranking among the Top 100 hospitals in the Nation.
Many hospitals have been in survival mode in recent years while others thrive. The Prime model for success applies the same business principals as other successful companies when it comes to managing their facilities. Financial problems, lax management, allowing costs to get out of control, failing to monitor revenue coming in, spending money with the expectation that revenues will grow, are all recipes for failure that Prime has managed to avoid through smart, efficient management.
During one of the worst economic recessions in living memory, Prime followed through on its commitment to complete an ambitious expansion to meet the needs of the High Desert community it serves. Additional beds, a new cath lab to treat heart patients, and a modernized ER to improve efficiencies and drastically reduce wait times, will be introduced in the coming months.
When you look at the quality indicators, DVH scores consistently high on the clinical side with excellent patient outcomes, but it is the positive spirit and attitude of the staff that sets it apart. While clinical outcomes, compassionate care, a loyal staff, qualified physicians and a well maintained facility are important criteria in assessing a hospital’s performance, DVH’s special qualities bear closer examination.
Patients and their families all want to feel comfortable and enjoy an inviting, well-maintained environment that raises the spirits and promotes healing but there is also an acknowledged commitment to maintaining the good health of friends and neighbors alike through a host of outreach programs designed to support the community. This commitment goes way beyond blood drives, free health screenings and sponsorships. DVH’s charitable giving alone has helped hundreds of young nursing students realize their dreams of pursuing a career in healthcare. Millions of dollars have been invested in the next generation of caregivers at regional colleges as well as annual scholarships to inspire local students.
DVH is truly a community focused hospital where the corporate culture is built on a spirit of camaraderie. Staff are drawn from the close knit High Desert communities where patients and nurses alike may be friends and neighbors. At the same time, DVH has assumed the role as the healthcare leader for the region, a role that comes with a huge responsibility.
Caring for seniors, a population which requires more attention as their health declines, remains a priority. DVH has just opened a center in Apple Valley dedicated entirely to senior wellness. Preventive care, and activities aimed at building vitality and maintaining a good quality of life are provided free or at a very minimal charge where necessary.
The hospital ‘Birthplace’ has become the symbol for maternity care in the community with every possible comfort and safety feature available to expectant moms accompanied by a warm, engaged nursing staff. A tireless community relations staff are immersed in a slew of activities designed to keep residents engaged in healthy activities like block walks, fitness challenges, women’s expos, health fairs, as well as CPR, First Aid and smoking cessation.
Patients look for more than knowledge and skill in a healthcare professional and DVH has engaged with the community in a meaningful way which has built trust. In a competitive market where patients have a choice of hospitals, attitude and a personable, courteous staff can easily gain patients’ confidence and loyalty, while projecting a positive image for DVH. Letting the community know that the facility is well managed instils trust. A well-administered hospital is usually a well-maintained facility which is able to create a safe, clean environment for patients. Good administration also ensures that patients receive timely, adequate treatment and benefit from stress-free billing and insurance procedures, while allowing medical staff to do what they do best – care for their patients.
Most people will choose a hospital where the staff is not only knowledgeable, but also attentive to their needs, flexible and easy to approach. Quality hospitals offer healthcare that is both professional and compassionate and DVH consistently delivers on all counts and remains a model for success that ultimately benefits its most important customer…the patient.
Prime Healthcare Services, Ontario, CA, is a progressive, innovative and rapidly expanding hospital management company in Northern & Southern California. With more than 9,000 employees, PHS, by and through its subsidiaries, currently owns and operates thirteen acute care hospitals. For more information, please visit www.primehealthcare.com.